Sales Secret Revealed – Are you a Fire Engine or a Milk Float?

Sales Secret Revealed by Jim Cronin.  Thrilled to have Jim sharing his knowledge in this post.

At the risk of showing my age, I can always remember my first sales manager challenging me with this question many, many years ago!

A fire engine or a milk float? 

In other words, as I went about my daily business, did anyone else notice?

It strikes me that this question seems even more relevant in today’s challenging and highly competitive times.

Are you noticed?

Do people know you are around?

Will they get out of your way as you come through?

Again showing my age, I confess that I remember Robbie Savage, pre-Strictly Come Dancing, when he was a mere professional footballer. He played for my team for a few years. Always controversial, he made up for skill deficiencies by constant effort, covering every blade of grass and spending as much time as possible clattering his opponents.  And, if he wasn’t clattering into his opponents, he was never far away, breathing down their necks letting them know he was on his way! It was never a good idea to be holding the ball when Robbie was on the other team. Opponents noticed him and got out of his way.

So, how about you and your business?

Are people noticing you? Do they know you are on the pitch?

Looking ahead to the rest of 2012, what are your plans to make people notice you and your offer?

Remember, as Alan Weiss, business consultant, speaker and author, once said – “If you don’t blow your horn, there is no music!”

Make plans to be noticed. It’s important. Dare I say life or death?

You don’t notice many milk floats these days do you? They haven’t survived.  Don’t let your business be consigned to history in the same way!

Jim is a favoured business mentor, speaker and charity worker, Jim has spent his whole career helping business people achieve their goals. Proud to be a Brummie, Jim has been conducting his missionary work in the rest of England, from his base in Bath, for the past 15 years. Away from work, he loves music, The Black Keys are a current favourite, and supports Bath Rugby and Birmingham City

Find out more about Jim Cronin  - just check out the testimonials about Jim to see how well respected, admired and liked he is in his field.